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In the e-commerce industry, WeChat Pay’s Zhifufen enables post-payment after receiving the delivery and faster refund. In 2021, WeChat mini stores and Zhuanzhuan (a secondhand-goods marketplace) will integrate Zhifufen. It boosted the conversion rate of e-commerce orders by 14% and the repurchase rate of retail merchants by 73%. In 2020, Zhifufen, a credit score on WeChat Pay, saw more than 240 million users.
#Wechat china Offline#
With the help of mini program pre-sale + offline self pick-up mode, more than 300 million users purchased fresh fruits and vegetables. In 2020, more than 100 million people purchased in shopping malls and department stores on WeChat Mini Programs. The number of mini programs used per user increased by 25%, the average transaction value per user grew by 67%, the number of programs with transactions increased by 68%, and the annual transaction volume of more than doubled in 2020. In 2020, the daily active users of WeChat Mini Programs exceeded 400 million, according to its official data shared at its annual event WeChat Public Lecture. The number of Mini Program developers has exceeded 3 million. Mini Program DAU reached 500 million as of Q1 2022. The transaction volume of catering, tourism, and retail increased by 100% year-on-year. The daily active users on WeChat Mini Programs reached 450 million according to WeChat official data in January 2022. WeChat Video Accounts’ time spent per user and total video views more than doubled year-on-year as Tencent enriched content diversity and enhanced the product experience. Over one-third of Moments’ advertising revenue was generated from advertisements using Mini Programs as landing pages and advertisements connecting users to customer service representatives via WeCom. Each day, more than 120 million active users post in social networking Moments, 360 million users read Official Accounts articles, and 500 million users access Mini Programs (Q1 2022) daily.įor Q4 2021, WeChat daily active advertisers expanded by over 30% year-on-year. WeChat has evolved from an instant messaging app to a service meeting the digital needs of over 1.27 billion MAU in Q4 2021. The content network WeChat Official Account has 360 million users. 780 million users are on the social networking section WeChat Moments and 120 million publish updates. Over 330 million of WeChat’s (known as Weixin in China) 1.2883 billion monthly active users use video calling.
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